1. General Conduct and
Presentation
1.1 Members must conduct themselves in a
totally professional manner, and behave
sensitively, with courtesy and complete
dignity at all times, both privately and
professionally.
1.2 Members shall provide the highest
professional standards in all elements
of the service they provide to each
individual client(s).
1.3 Members shall treat as
confidential all information obtained in
relation to their clients and carry out
their duties with total regard for the
laws of privacy and data protection.
1.4 Members must establish and
interpret client needs without
exploiting their vulnerability or
exerting any pressure on them.
1.5 Members will be responsible for
all the decisions and actions taken by
their staff in relation to the provision
of funeral services and the ancillary
services they offer.
1.6 Members shall conduct themselves
in a courteous and professional manner
in all dealings with clients, taking
into account their religious and
cultural needs.
1.7 Members shall not try to persuade
clients to choose an expensive or
elaborate funeral when a less expensive
funeral is more appropriate to their
circumstances.
1.8 No member shall act in any way
whereby a conflict of interest may arise
with the Society or its objects.
1.9 No members shall do anything that
might prejudice the good name and
reputation of the Society.
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