2. Marketing of Funeral and
Associated Services
2.1 Advertising and Promotions.
All advertising and promotional
activities must comply with the
following Codes of Practice at all
times:
The British Code of Advertising
Practice.
The British Code of Sales Promotion
Practice.
The ITC Code of Advertising Standards
and Practice.
The Radio Authority Advertising and
Sponsorship Code.
Any other relevant Codes or Legislation.
2.2 Soliciting for Business
Members shall not solicit or offer
any inducement of any nature for
instructions for funeral services or any
other associated services (i.e.:
pre-paid funeral plans, memorials etc);
nor shall they engage or reward any
other party - whether an individual, a
partnership, a company or other formal
or informal association or group - to do
so on their behalf.
2.3 Public Image
Members must ensure they convey a
wholly professional image to the general
public both through the delivery of the
services they offer and by ensuring that
all public relations activities are
appropriate and sensitive in regard to
their professional responsibilities.
2.4 Transparency of Ownership
Members must prominently display
details of the ultimate ownership of
their business both outside and inside
each premises and on all literature,
business stationery and on all
advertising and promotional material.
2.5 Displaying the Society's Logo
Members must prominently display at
all of their branches the Society's logo
to indicate to the public adherence to
the Code of Practice. Copies of the Code
must also be available at all of their
premises for clients to inspect and/or
take away.
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